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Hi, I am Avi. I have 10+ years of search marketing experience, both in-house and agency environments, and have successfully managed many over-performing digital search campaigns. I am one of the Co-Founder of E:Metrik digital agency with offices in Portsmouth and Bournemouth. Previously I worked for 7 years as a Global SEO Manager for a De’Longhi Group (presence in 50+ countries) where training was a key element of my day to day job.
I was selected to be a judge for the prestigious UK Search Awards 2015 and 2016, which is considered to be the BAFTA for Search Marketing arena.
Alumnus of the University of Highlands & Islands in Scotland and Cyprus Institute of Marketing, I am qualified by the Institute of Direct and Digital Marketing (IDM) and a Full Member of this professional body. The Institute is the UK’s only government-approved Institute for the professional development of direct and digital marketers.
I have been awarded the IDM CPD Award, for continued professional development in search marketing.
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Latest SEO ARTICLES
In the world of SEO, Google is the trendsetter. Each day, thousands and thousands of SEO professionals spend countless hours following Google’s every move in an effort to beat them at their own game. Famous Chinese general and author of The Art of War, Sun Tzu, said that “if you do not know your enemies […]
In this article, we will take a closer look at meta descriptions and learn a dozen useful tips on how to make your meta descriptions stand out from the crowd and help you attract visitors. Meta Description Meta description are special HTML attributes written inside the <head> element. Meta description should explain what the page […]
If you are managing a multilingual website, you might have encountered a situation where Google sent your visitors to a wrong language version of your site based on search results personalization. There is a strong chance that it may have been because you were (and maybe still are) using hreflang incorrectly. This tag can be […]